The broadcast delivery can be extremely complicated and stressful, especially for the uninitiated. Legacy standards carried over from the analogue era can seem counterintuitive in today’s digital-first environments. Clearcast and other broadcast clearing agencies are very strict and rigid when it comes to the rules and formats meant for broadcast or VOD (video on demand) platforms.
Ciprian has extensive experience of working on projects for Broadcast both for commercial adverts and for News.